What Would Google Make?

So I'm about halfway through reading Jeff Javis' book What Would Google Do? following a recomendation from Andy (of 24-7box fame) and it has me thinking; neither Jeff (a proffessor of media), or Google (gatewayt to the 'net) actually produce a physical product. OK, so Jeff's words/work end up in a book (I know this, it's in my bag), but it I think he'd admit that if he coudl have made the same money posting in on the web, he would have done! So for me and an engineer (whose product is actually a thing, in a box, on a shelf; what Jeff would call selling 'atoms') how can I learn from the WWGD message?

I have two great hopes in finding the answer to this:
1, it's in the second half of the book!
2, I'm in R&D, so a lot of what I do still takes the form of the kind of ephemoral thought/ideas/information that Google delivers to us today.

Can an engineer learn from google? Does web2.0 offer us the means to make better atoms? I'm going to keep reading and find out....

solar garage

So I'm thinking that the right way to lightour garage and keep the smart car battery topped up is solar. A quick google took me to the renewable energy shop; I'll see how I get on and let you know...

getting blogging

So having neglected by own website for too long, meeting up with Andy at the weekend has persuaded me that just plain blogging might be a better use of my time, so lets get going...